Echinacea is native to eastern, southern and central North America, but has been introduced into cultivation all over the world.3,4 Overharvesting in its native area has drastically reduced the amount of plants in the wild, so only cultivated plant material should be used.4
The plant prefers to grow in forest edges, disturbed habitats, open fields, and shaded meadows.4,6,7 Its simple growing requirements make it an easy addition to gardens. It requires full sun, soil pH between 6.5 and 7.2, has low fertility needs, and low drought tolerance.4,6
This herb has two sets of flowers. One set is hundreds of tiny, tubular green and pink disk flowers within the central cone. The other set are ray flowers found around the periphery, whose sterile purple petals’ job is to attract pollinators.6,7 Due to these showy and long-lasting flowers, Echinacea purpurea has become popular in landscaping.
The scent of the root is earthy, acrid, and slightly aromatic.6
Echinacea is known to be used by many indigenous Native Americans tribes in the Midwest and Plains regions. However, the Choctaw, Delaware, and Comanche tribes specifically use Echinacea purpurea, the same species we use at Herb Pharm.5
The taxonomist Charles Linnaeus originally named the plant Rudbeckia purpurea in 1753, but it was later changed to the now well-known, Echinacea purpurea in 1794.6 The genus Echinacea, was named for a sea urchin or hedgehog, referring to its spiky seed cone, which is derived from echinos in Greek.6 The species purpurea is a derivative of purpura in Latin, referring to the color of the flower, which is similar to a purple dye obtained from a type of Mediterranean shellfish.6 Even the common name, purple coneflower, is a description of the cone-like shape of the flower and seed head.6